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This is not a theory book that discusses the ideas and concepts of digital transformation, but a practical field book that describes the proven digital Capabilities as the building blocks of digital transformation, including an approach to assessment and improvement of the digital capabilities to achieve successful digital transformation. This book therefore caters best for digital ‘practitioners’. If you are not a digital practitioner, refer to the book “77 Building Blocks of Digital Transformation: Simply Explained” written for the general public.
The Digital Capability Model in this book consists of 12 Mega Capabilities and 77 Capabilities, where a mega capability is comprised of a set of capabilities. This book is organized to describe the 77 CAPABILITIES and their MATURITY LEVELS. A digital capability is defined in this book as an organizational capacity to produce intended business outcome by combining process, people and technology elements in a way that is unique to each organization, and the 77 digital capabilities are described in detail in terms of process, people and technology elements in this book.
The Model is comprehensive in scope, making it best suited for those who desire to have a broad understanding of the entire scope of digital transformation and wish to obtain the cross-boundary, multi-disciplinary knowledge across business and technology.The Model covers the following digital capabilities:
1. Digital Customer Experience ManagementDigital Customer Journey ManagementUser ResearchUsability AnalysisUser Experience DesigningUser Experience Testing 2. Social InteractionSocial ListeningSocial Media MarketingSocial Media ServicingOnline Community ManagementRating & Review ManagementContent ModerationSocial Crisis Management3. Digital MarketingDigital Brand MarketingSearch Engine OptimizationPaid SearchContent TargetingAffiliate MarketingOnline AdvertisingDigital Campaign ManagementLead ManagementMarketing Offer ManagementEmail MarketingMobile MarketingMarketing AutomationConversion Rate Optimization4. Digital CommerceOnline MerchandisingShopping Cart & CheckoutPayments & ReconciliationOrder Management & FulfillmentAccount Management & Self-Service5. Digital Channel ManagementChannel Mix & OptimizationCross-Business IntegrationCross-Channel IntegrationMulti-Device Presentation6. Knowledge & Content ManagementKnowledge ManagementContent Lifecycle ManagementDigital Asset ManagementContent Aggregation & SyndicationWeb Content Management7. Customization & PersonalizationCustomer Preference ManagementCustomer Communication ManagementSocial Behaviour ManagementInteraction Tracking & ManagementCustomer Loyalty ManagementDigital Customer Services8. Digital IntelligenceProduct Similarity AnalyticsCustomer InsightsCustomer SegmentationConversion AnalyticsDigital Marketing EffectivenessBig Data AnalyticsWeb AnalyticsReporting & Dashboard9. Digital Data ManagementNon-relational Data ManagementDistributed Data Store ManagementEnterprise SearchMaster Data ManagementData Quality ManagementDigital Data Policy Management10. Digital Infrastructure ManagementUser Interaction ServicesProcess Integration ServicesParallel Processing ServicesArtificial Intelligence ServicesFederated Access ManagementOn-Demand ProvisioningDigital Continuity Management11. Digital AlignmentDigital InnovationDigital PlanningDigital GovernanceCross-Boundary CollaborationDigital Journey Readiness12. Digital Development & OperationsDigital Program & Project ManagementDigital Design AuthorityDigital Capability DevelopmentDigital Capability IntroductionDigital Service OperationsDigital Quality Management
ASIN : B07GY1NWVL
Publisher : Story Tree FDC (August 28, 2018)
Publication date : August 28, 2018
Language : English
File size : 7.5 MB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 526 pages
Customers say
Customers find the book an excellent reference tool for planning digital transformation, with one noting it provides a ready-made framework for program delivery. Moreover, the book is well-structured and easy to follow, with one customer highlighting how it guides readers through the process with actionable specifics. Additionally, they appreciate its value, with one mentioning it serves as a must-read for Enterprise Architects.
AI-generated from the text of customer reviews
Bryan Long –
It will help you build a digital transformation roadmap 10x faster!
This is not a book for those who want a quick read or summary of digital transformation. It’s for those who are actually serious about transforming their companies and are ready to go beyond management speak to management action. The author has provided a comprehensive roadmap to what would need to change in the areas of people, process and technology in order to be relevant to customers today and for the future.Imagine trying to come up with a roadmap for change in just 10 areas in the company and you can see the magnitude of the task ahead of you. The author did that for 77 different areas complete with audit tools and example roadmaps! It will save you days or even months of hard work when you could already begin with this book as your starting point. Worth every cent of the purchase!
Travis Giffin –
Digital Transformation and Adobe Marketecture
The book is fabulous. It’s nuts and bolts for consultants to help their clients realize value. What I found valuable is that it is a natural extension to the work I do with Adobe’s Experience cloud platform combined with Microsofts Azure infrastructure. Now I am not an expert on everything Jace writes about, and his writing is excellent and easy to absorb so you can see the intersections of all the modules. The book helps create more essential ideas and value generating approaches. Great read. Thank you, Jace.
Rick Johnson –
Liking it so far!
I got my book on Sunday, love the organization and capabilities focus of each chapter allowing me to hop around for my needs. Wishing some of the figures, charts, tables, etc were in color or larger – but liking it so far!
FMC –
Great read, highly recommended!
We have read your book â77 Building Blocks of Digital Transformationâ which we were able to purchase on Amazon.We previously reviewed at least 6 evaluation models of digital maturity levels and their corresponding guides for the definition of Digital Transformation – TxD strategy.We believe that your book reflects an inspired and comprehensive vision of how to approach digital transformation of modern companies. It was when we read this book that we really understood what we were looking for and what it entails. Congratulations!Having understood that it is about advancing step by step and incrementally in the process of both evaluating the current situation, as well as forming the action plan in all areas of the organization and discovering that there is consistency in the content of the stages, it generates the necessary confidence to adopt it as a guide for our own digital transformation process.Thank you!-FMC
Dab Master 3K –
Finally, something actionable…
Finally, a book with real actionable information on how to guide an organization on their digitable transformation (DX) journey. There is so much fluff about what DX means to each individual, that it is impossible to do anything with it. This book guides you through the process wth enough specifics to be actionable, but enough space to be adaptable. “Simply Explainded” gives you that background to describe what you need to do along this digital journey, but “The Digital Capability Model” provides you with the roadmap to get you there. These ar great books to enable your success on this adventure.
Alex –
Game changer in digital transformation publications
This book is really a game changer on a whole other level in publications about digital transformation in that it removes all the heavy lifting of starting from scratch when creating scope, projects, business cases, approach, architecture, designs and roadmap for a digital transformation program. The book provides readymades for digital transformation program delivery although many of us wouldnât need all the 77 Capabilities. The content of this book is far more detailed than any other books I have come across.There are many books out there that deliver good overviews, insights and tips about digital transformation. A few takeaways those introductory books provide have got me thinking but many others are often too obvious to need stating, whereas this book goes way beyond the introductory course. The level of detail, practicality and implementability incorporated in the 77 Capabilities effectively make the book a real playbook for anyone working on a digital transformation project. This book should be close at hand throughout any digital transformation projects.
Ravi –
Must have book for a digital transformation practioner
The book is well structured into 12 mega capabilities and 77 sub-capabilities covering the range of digital capabilities needed for any organization. Each capability is well defined and the maturity levels are well explained. Language is crisp and straight to the point.This book covers the entire end-to-end framework from assessment to developing a roadmap. The emphasis on people, technologyand process consideration for every step of the assessment is commendableThis framework can be extended to dig deeper in specific areas.Great reference book that will be picked up many times during a digital transformation project.
Addison Pelayo –
Very Useful and Implementable
The book has a very good detail about digital transformation – very practical use cases that are implementable to any organization regardless of the industry. What I most like about it is that it cover end-to-end process of how to digitize the organization from build to assessment of the digital initiatives.
Alfonso Abad –
This book is an excellent practical complement to strategies defined in the theoretical field, and can be of great help for companies that are beginning their journey towards Digital Transformation.
Kirk Bedford –
This book is fantastic – its basically a one-stop shop of those things that as an aspiring/practicing Business Architect or Digital Transformation Consultant is frequently googling for.
Claude ETTY –
I purchased this book during the month of July and have no regrets. It is a book with many practical examples.
HGG –
Presenta un practico modelo de capacidades digitales que una empresa / negocio digital debe tener y madurar.Echo en falta la vinculación del espacio digital y el fÃsico.
Gerard Braat –
I recommend this book to anyone who needs to assess the maturity of a business in the context of digital transformation. This books provides a good foundation to become an advisor for digital strategy.